Tropique Cushions Australia

E-Commerce Website Re-Build


Tropique is a boutique cushion manufacturer based in Sydney, Australia. Their online store had high traffic however sales conversions are low.

The Goal

Tropique would like to increase online retail sales and re-focus their showroom for commercial and high end orders.

My Role

UX/UI Design, Website Development.


Self Directed.



Compared to the monthly sales average of the whole of 2018, in the first month of the website's launch:

  • Online sales were 103% higher
  • Online order quantity is 48% higher
  • Average order size is 37% higher

Tropique’s also seen a substantial increase of out of area visitors in store who have directly referenced the website.

Next Steps

Continue to test and monitor users interactions with the store, mainly the usability of purchasing cushion inserts separately.

The Process


Initial Thoughts

Research Plan

Testing the Old Website

When undertaking user interviews, I tested Tropique's website as well as competitors websites. Below are screenshots of Tropique's old website.

Home Page & Navigation
Home Page & Navigation (Mobile)
Product Page
Detailed Product View

User Testing Findings

Feature Prioritisation

Developing the solution


Through wireframes, paper and low fidelity prototyping, I included the 3 essential features as well as 2 pieces of feedback from the initial testing.



As 60% of users browsed on Mobile, I used Mobile for testing.

Using screenshots, images and text overlays, I created the lowest fidelity prototype I could in sketch. Then using Invision, I tested it using an iPhone 8 with target users.

Below is a few key screens of the Website's Mobile prototype.

Technical Constraints, A New Challenge.

Migration Plan

Championing User Requirements

Usability Feedback

DELIVERing the solution


Below is Tropique's new website, fully migrated from the old website platform to the new. Through testing and reiterations it proved for more delightful for users to interact with, not to mention users were achieving every task set more quickly and with ease!


Some Word's from Tropique..


I just wanted to let you know what a great job you did on our website migration and how impressed I am with the UX .

As you know I was a little unsure about making the change, however you made it so easy for me to decide – the UX process and experience with developing a site on customer experience as opposed to business owner knowledge was exactly what we needed – the site looks great,  simple to manage and our customers are sending us positive feedback.

In addition, I appreciate the consultative approach you took to assessing our needs and how we wanted our site reflected  – you listened & interpreted exactly  the Tropique vibe.

Thank you so much!

Rebecca Bickersatff
Creative Director | Owner
Tropique Design

Next Steps

Continue to test and monitor users interactions with the store, mainly the usability of purchasing cushion inserts separately.