D&J needed a website that stood out amongst their many competitors. As a sole trader, D&J was up against companies large and small with great reputations and years of experience.
To improve online presence, drive more enquiries and closes more sales
Research, Competitive Analysis, Wireframes, Personas, UX Copywriting, Prototyping, Testing.
Graphic Design by Juliana Bridi.
What do people want to know when deciding to renovate their home with cladding?
Target UsersPeople who are considering renovating their home or have cladded their home within last 6 months.
Research GoalsWhat is important to users when deciding whom to use to renovate their home.
I interviewed 5 people, from young couples that were home owners, to older generations.
Andrew needs to research the websites of cladding specialists so he can choose the best fit for his home. Currently, most websites contain too much information that's too specific or hard to digest.
We believe that by creating a simple comparable site for Andrew, we’ll provide him the information he’s looking for.
We’ll know this to be sure when we can see Andrew easily navigate the website to finding all the information he is looking for resulting in a easy, positive experience.
Here, I assessed the Information Architecture of competitors, understanding the purpose of their content and each page.
Most companies were unnecessarily including highly detailed information on materials which didn’t make sense to the end user.
Most websites also appeared messy and disorganised which proved difficult to navigate.
The end user expected the cladding expert to provide advice in their best interest and hence didn’t see value in looking at material specifications themselves.